Alexander Beer

We were asked to design a poster which will be hung in bars around the country, using a design that will convey the brand’s values, be eye catching and beautiful. Or in the brand’s marketing manager’s words: “a poster that they would like to take home with them”.    

I decided to focus on the beer’s ingredients, such as barley and malt, and on the brands’ turtle, which represents the area in which the brand is operating from (Alexander river with it’s famous sea turtles). 

In order to keep a clean look, i decided to use contour lines and to limit the color palette.




Academic Project

Print, Advertising