The client i had in mind was a young start-up company. Since most high tech employees work in cubicles, i wanted to use the word “cube” in the logo but to convey the contradicting concept of breaking the frame, using the design. Each letter is like a cube of it’s own and each cube has one of it’s sides open and one of it’s sided colored with vibrant colors. There is also a shifting of the openings and the colored sides between the letters. This leaves the viewer with an overall sensation of playfulness and individuality.
Self Initiated Project