Alexander Beer 2
We were asked to design a poster which will be hung in bars around the country, using a design that will convey the brand’s values, be eye catching and beautiful. Or in the brand’s marketing manager’s words: “a poster that they would like to take home with them”.
I decided to focus on the Israeli element of the brand, which is one of it’s values, and to showcase the Cactus, since it is a native Israeli plant.
Client
Category
Year
Academic Project
Print
2018



