Sivan needed a branding package for her new business of awareness process consulting. As we talked, it was clear that she sees herself as a channel or a tool though which her clients can gain awareness and improve their lives. In the logo i wanted to emphasize the channel concept and the connection between haven and earth, by creating two straight lines pointing up and down. The circle was inserted as a representation of the cyclic nature of the process and also as a way to bring softness to the logo. The yellow color was chosen for it’s psychological meaning of optimism, positivity, clarity and joy.